About Us

About Pretty Powerful Proactive

Empowering Women to Rebuild, Heal, and Thrive After Life Changes

Welcome… We’re Leisa & Rachel

If you’ve ever quietly thought…

“How did I get here?”

You’re not alone—and you’re exactly where you’re meant to be.

Maybe you’ve spent years caring for someone you love… and somewhere along the way, you lost pieces of yourself.

Maybe you’ve been married 20 or 25 years… and suddenly you’re facing a life you never imagined—starting over when you thought you were settled.

Maybe nothing looks “wrong” from the outside… but inside, you feel disconnected, exhausted, or unsure of who you are anymore.

And maybe… you’re the kind of woman who doesn’t say much.

You watch.
You read.
You scroll quietly, taking it all in… wondering if anyone truly understands what you’re going through.

We see you.


Our Story: Real Women, Real Life, Real Resilience

A few years ago, we never imagined we’d be rebuilding our lives in midlife.

Like so many women, life didn’t go according to plan.

We’ve both lived through seasons where we gave everything to others—relationships, families, responsibilities—while slowly losing sight of ourselves.

We’ve faced heartbreak, unexpected life changes, and moments where everything felt uncertain.

And at different points, we both found ourselves asking:

“Now what?”

Pretty Powerful Proactive was born from that question.

Leisa’s journey through loss and life transitions, and Rachel’s path of rebuilding after trauma, heartbreak, and raising four children, brought us to the same place:

A realization that so many women are quietly navigating these same moments.

Not loudly.
Not publicly.
But deeply.


What Pretty Powerful Proactive Is All About

Pretty Powerful Proactive is more than a lifestyle brand.

It’s a space for women who are in the middle of becoming again—especially those who:

  • Have spent years caregiving and feel like they’ve lost themselves
  • Are facing divorce or separation after long-term relationships
  • Feel stuck, disconnected, or unsure of what comes next
  • Are quietly searching for something more—but don’t know where to start
  • Are ready to choose themselves… even if it feels unfamiliar

This is for the women who don’t always speak up—but are paying attention.


Our Mission: Helping Women Reclaim Their Confidence

We believe:

  • You are allowed to rediscover who you are—at any stage of life
  • Protecting your peace is not selfish—it’s necessary
  • Confidence can be rebuilt, even after years of putting yourself last
  • You don’t have to have it all figured out to begin again
  • It’s never too late to create a life that actually feels like yours

What You’ll Find Here

Everything we create is designed to support your journey—quietly, gently, and honestly:

  • Guided journals for reflection, clarity, and healing
  • Free resources to help you reconnect with yourself
  • Lifestyle products designed to uplift and remind you of your strength
  • A growing community of women choosing themselves again—at their own pace

Our Promise to You

No perfection.
No pretending.
No pressure to be anything other than where you are right now.

Just real women navigating real life—and finding their way forward.


If You’re Ready for Your Next Chapter…

If you’ve ever thought:

"This isn’t the life I planned."

Or quietly wondered:

"Is there more for me than this?"

Then you’re in the right place.


Welcome to Pretty Powerful Proactive

You don’t have to have all the answers.

You just have to be willing to begin.

We’re so glad you’re here.

— Leisa Wilson & Rachel
Founders, Pretty Powerful Proactive